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Washington, PA 15301

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Category: Branding

Insta-Worthy

A picture is worth a thousand words right? Companies have been taking advantage of this concept using Instagram a a major marketing tool. Being able to instantly post photos with short, easy-to-read captions have changed the social media marketing game.

But how can you create a post that is Insta-Worthy? How can you make your page pop? We have these tips that we find helpful for creating the most effective Instagram account.

Watch the Number of Posts. You want to have a presence on someone’s timeline. However, it is not welcomed for an overload. Posting everyday is acceptable. Where posting more than once a day is frowned upon, because some users find it to be in the way of their social posts.

Using a Mix of Photos and Videos. Not only is it giving variety to the Instagram page, but it allows interactivity for the user. The user is able to click between posts to watch the videos over just skimming through the photos on the page.

-Take Advantage of the Bio. This portion of the profile is dedicated to allow you to express what you are about. It can be generic, with only having general information. However, why not be bold and creative with it? Put in hashtag mottos, state your core values, or point out what makes you better than the rest.

-Captions Don’t Need to be Excessive. A person skimming through their feed won’t stop to read a paragraph caption. They allow for the photo to do the talking. Instagram is visual story-telling. Captions should be short, sweet, and to-the-point. The number of hashtags used should be a maximum of three.

-Find Innovative Ways to Post. One way this could be done is using the multiple photo post. This is helpful if there is a tough choice between photos or if more pictures are needed to create more sense to a post. Another Instagram tactic is using multiple posts to create a big picture on a profile. It can consist of six to nine photos that are small portions of a photo. They are posted in a small period of time that generates curiosity in a user to come to the profile page.

 

Follow us on Instagram at @thefreshmedia!

To Snap, or not to Snap, that is the question.

As most of my friends can attest, I have been an avid user/advocate of Snapchat since early 2013. As a seasoned veteran, I regularly participate in the conversation with friends, coworkers, and clients regarding if Snapchat is for everyone, particularly businesses. My answer is always the same… It depends.

One of the (many) great things about Snapchat is that businesses can participate without having to actually operate their own account. Snapchat allows businesses to design and purchase Geotags that brand their physical location. Having a geotag is the equivalent of a Facebook “check in” these days, and for that reason, I highly recommend them to clients that own businesses with foot traffic (restaurants, clothing stores, or entertainment venues.) As far as creating and operating a Snapchat account as a business, my recommendation would be on a per client basis. For example, in a situation where my client was their own brand (like a motivational speaker or an artist), Snapchat is beneficial because it allows for opportunities to deliver their singular message directly to their clientele without effecting the quality of their “brand.” The same could not be said for a law firm or a hospital. There are many situations in which having a Snapchat can help with marketing (especially to Millennials), but in the end… it just depends.

 

P.S. Follow us on Snapchat @FreshMediaGroup !