Bedner’s Farm and Greenhouse

Provide the community with quality plants, products, services, and experiences that rejuvenate and inspire.

The Challenge/Opportunity

Bedner’s Farm and Greenhouse has built a strong reputation of providing quality horticultural and agricultural products and services. Looking for ways to generate increased awareness of the design knowledge, experience in transforming landscapes, growing local, and leading gardening tips to new potential customers provided the Bedner family with seasonal marketing challenges.

The Solution

To make the most of seasonal gardening topics, in collaboration with Savvy, Bedner’s selected to use videos within their website and social media channels as a way to get users to stop the scroll and engage with the content. Annual production of videos provided the Bedner family with a library of topics and interesting do-it-yourself and how-to tips for gardening enthusiasts.

The Result

Content marketing provided Bedner’s with marketing tools that capitalized on consumer engagement with videos. Consumers gravitated toward the convenience of viewing the videos on their mobile devices, while actively planning for their shopping, or while actually engaged in the planting-process. Customer comments focused on the ease of use of the videos as the optimal way to consume the content.

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