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Articles Tagged with: Jordan

To Snap, or not to Snap, that is the question.

As most of my friends can attest, I have been an avid user/advocate of Snapchat since early 2013. As a seasoned veteran, I regularly participate in the conversation with friends, coworkers, and clients regarding if Snapchat is for everyone, particularly businesses. My answer is always the same… It depends.

One of the (many) great things about Snapchat is that businesses can participate without having to actually operate their own account. Snapchat allows businesses to design and purchase Geotags that brand their physical location. Having a geotag is the equivalent of a Facebook “check in” these days, and for that reason, I highly recommend them to clients that own businesses with foot traffic (restaurants, clothing stores, or entertainment venues.) As far as creating and operating a Snapchat account as a business, my recommendation would be on a per client basis. For example, in a situation where my client was their own brand (like a motivational speaker or an artist), Snapchat is beneficial because it allows for opportunities to deliver their singular message directly to their clientele without effecting the quality of their “brand.” The same could not be said for a law firm or a hospital. There are many situations in which having a Snapchat can help with marketing (especially to Millennials), but in the end… it just depends.


P.S. Follow us on Snapchat @FreshMediaGroup !


By: Jordan

When you walk into our office, the first thing you see (besides our beautiful faces) are our trophy cases full of Tellys and framed Aster Awards. They aren’t just there to show off (although we are very proud of them), they also serve as a little reminder to us that the hard work, long hours, countless emails, script revisions, etc. are worth it. Being a small agency, we don’t have the luxury of delegating the grunt work that goes into every project and sometimes it can be overwhelming, but looking at those awards and knowing we beat out other agencies with more than twice the staff, is extremely rewarding. We were awarded 6 Tellys in 2016 alone! It just goes to show that hard work does pays off.